What factors made the apartment attractive for Anita?
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Facilities like laundry services, a grocery store, power backup, geyser, electric kettle, continuous water supply, and security.
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What factors made the apartment attractive for Anita?
Facilities like laundry services, a grocery store, power backup, geyser, electric kettle, continuous water supply, and security.
Which two-wheeler did Anita decide to purchase?
Honda Activa.
How many rooms were available in the PG accommodation?
32 rooms.
Where did Anita complete her graduation?
From Lucknow, in engineering.
What was Anita's plan regarding her family visiting her?
She did not want a shared room as her family was expected to visit.
How much was the rent for each room in the PG accommodation?
₹ 15,000 per month.
How much did Anita spend on office-related travel per month using shared auto rickshaws?
₹ 1,100.
What was the subsidized ticket price for the concert offered to BEEPL employees?
₹ 1,500.
How often did Anita travel to Gorakhpur to check her emails?
Every three to four days.
What influenced Anita's decision-making while purchasing products?
Cost-benefit analysis.
What was Anita's accommodation situation upon joining BEEPL?
Anita was entitled to company accommodation for a week, which could be extended to 10 days.
Why did Anita feel pressured to make a quick decision about the accommodation?
She feared losing the room due to increasing demand and potential price hikes.
How many team members purchased concert tickets at the original price?
12 members.
What was the distance from Anita's village to Gorakhpur?
15 kilometers one way.
How much did the landlord increase the rent for the PG accommodation?
The rent increased from ₹15,000 to ₹18,000 per month.
What was Anita's feeling after purchasing her own scooter?
A sense of pride and happiness about her economic decisions.
Which shampoo did Anita decide to purchase instead of Ayur Herbal's?
TRESemmé Keratin Smooth shampoo by Hindustan Unilever.
How much did Anita actually spend during the online sale?
₹ 6,000.
What was Anita's reaction to the price increase of the accommodation?
She was shocked and wondered how the price could go up by ₹3,000 in just 3 months.
How many students were offered final placement at BEEPL?
Five students, including Anita.
What specific dietary needs did Anita have?
She needed milk and Bournvita instead of morning tea/coffee.
What brand of lipsticks did Anita switch to after increasing her disposable income?
Revlon lipsticks.
What was the average price of clothing pieces Anita purchased?
₹ 750.
What discount did Honda offer to employees of BEEPL?
20%.
What did Anita plan to buy with her first salary?
Hair care products and other essentials after settling monthly payments.
What was the situation regarding room occupancy when Anita visited?
20 rooms were vacant, and only five people had come looking for rooms.
What was lacking in Anita's village?
It was not connected by a pucca road, lacked electricity, and had just one primary school.
Where was Anita placed as a management trainee?
In the corporate office of Blue Earth Engineering Products Ltd. (BEEPL) in Gurgaon.
What was the reduced ticket price for the concert offered exclusively to new employees?
₹ 400.
What additional cost did each occupant have to pay for food?
₹ 2,000 for food.
Where is Anita Chauhan from?
A remote village 15 kilometers from Gorakhpur, Uttar Pradesh.
What degree did Anita pursue after her graduation?
An MBA from the New Delhi Management College (NDMC).
What advertisement did Anita see in the newspaper during her first week at work?
A full-page advertisement announcing flat 50% off on most apparel and footwear labels from a leading online lifestyle store.
What did the first three months of Anita's work life remind her of?
What her Economics Professor taught her.
What was Anita's initial budget for shopping?
Around ₹ 5,000.
Why did Anita and her friends decide to shop online?
They found branded clothes at much lower prices due to the sale.
What transportation method did Anita and her friends primarily use to commute to work?
Shared auto rickshaws.
What advance payment did Anita make to secure her room?
Anita paid ₹30,000 as advance.
What alternative transportation option did Anita consider after two months?
Buying a two-wheeler.
What was significant about BEEPL for Anita?
It was one of the leading engineering and manufacturing companies in India and a dream company for her.
What did Anita decide to do once she received confirmation on her joining date?
She decided to take the PG accommodation on hire.
What type of accommodation did Anita prefer?
PG accommodation close to her workplace.
What were Anita's main concerns regarding accommodation?
Safety, proximity to work, and having acquaintances nearby.
