Logo
Memo(formerly PDF2Anki)

Week 1 PPT

Created by Kwok Anson

p.2

What does the sport industry encompass?

A. Only sports equipment manufacturers
B. Only amateur sports events
C. Only sports media and broadcasting
D. A network of individuals and organizations involved in sports
E. Only professional sports teams

Select an answer

p.2

Explanation

The sport industry refers to a broad network that includes individuals, organizations, activities, businesses, and enterprises involved in various aspects of sports, not limited to just one area.

Click to see question

1 / 28
p.2
Definition of Sports Industry

What does the sport industry encompass?

D

p.3
Key Components of Sports Industry

What does the 'Production and Participation' component of the sports industry include?

B

p.6
Overview of Sport Market

What type of events are included in the sport market?

A

p.3
Key Components of Sports Industry

What aspect does 'Spectatorship' in the sports industry refer to?

C

p.3
Key Components of Sports Industry

Which of the following is included in the 'Related Industries' component of the sports industry?

A

p.3
Key Components of Sports Industry

What is a key feature of the 'Production and Participation' component in the sports industry?

E

p.3
Key Components of Sports Industry

Which of the following best describes the 'Spectatorship' component of the sports industry?

D

p.4
Difference between Industry and Business

What is the primary difference between 'industry' and 'business'?

E

p.4
Difference between Industry and Business

How do businesses relate to industries?

C

p.5
Industry Analysis vs Business Analysis

What does industry analysis evaluate?

A

p.5
Industry Analysis vs Business Analysis

What is the primary focus of business analysis?

E

p.6
Overview of Sport Market

What does the sport market encompass?

D

p.6
Overview of Sport Market

Which of the following is NOT included in the sport market?

A

p.6
Key Components of Sports Industry

What is a key component of the sport market?

B

p.6
Overview of Sport Market

Which of the following contributes to the revenue in the sport market?

D

p.7
Concept of Sport Marketing

What is sport marketing primarily focused on?

D

p.7
Concept of Sport Marketing

Which of the following is NOT a traditional marketing principle used in sport marketing?

B

p.7
Concept of Sport Marketing

What additional elements are tailored to sports in sport marketing?

B

p.7
Concept of Sport Marketing

Why might cities bid to host major sports events?

A

p.7
Concept of Sport Marketing

What is a key benefit of leveraging sports associations in marketing?

C

p.8
Concept of Sport Marketing

What is one of the key components of sport marketing?

B

p.8
Endorsements and Sponsorships in Sports

How do sports events or athletes contribute to sport marketing?

E

p.8
Importance of Customer Engagement in Sports Market...

What is a goal of sport marketing efforts?

C

p.9
Objectives of Marketing

What is one of the primary objectives of marketing?

E

p.9
Objectives of Marketing

Which objective of marketing focuses on improving customer engagement and satisfaction?

C

p.9
Objectives of Marketing

What does optimizing marketing spend involve?

C

p.9
Objectives of Marketing

Which objective is aimed at supporting product launches or entry into new markets?

D

p.9
Objectives of Marketing

What is the goal of driving sales growth and expanding market share?

B

Study Smarter, Not Harder
Study Smarter, Not Harder