What does the Ownership & Management Plan section describe?
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The legal structure, ownership, management, and staffing requirements of the business.
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What does the Ownership & Management Plan section describe?
The legal structure, ownership, management, and staffing requirements of the business.
What is the primary function of a fundraiser?
To raise money for a specific purpose without making a profit.
What is the primary target market?
People who need your product, are willing to buy, and have the power to buy.
What factors should be considered for effective packaging?
Attractiveness, cost-efficiency, attention capture, brand message connection, and clear messaging.
What is entrepreneurship described as?
A dynamic process of vision, change, and creation.
What does a talent recruiter focus on?
Sourcing, attracting, recruiting, and onboarding employees.
What does 'customer requirements' refer to?
What a customer needs or wants from a product or service.
Who are the individuals involved in the delivery and experience of a service or product?
They are referred to as customer requirements.
What is a Unique Selling Proposition (USP)?
A statement of what your product or service does and how it solves a customer's challenge.
Why are customers considered the lifeblood of a business?
Their thoughts, feelings, and experiences shape the decisions of the business.
What does the Marketing Mix involve?
Putting the right product in the right place, at the right time, and at the right price.
What is the purpose of promotion in marketing?
To drive awareness and increase sales through effective advertisements and tools.
What elements should be included in the sales and marketing plan?
It should include advertising strategies, pricing strategy, sales and distribution methods, and post-sales support.
What does persuasion involve in a business context?
Making someone agree to provide resources under extraordinary conditions, asserting confidence and competence.
What is viability in the context of market problems?
Viability is defined as the ability to survive or persist, linked to financial performance and the chance of success.
What is psychographic segmentation?
Grouping customers based on their perceptions, lifestyle, motivations, and inclinations.
What is market demand?
The total quantity of a product or service that consumers are willing and able to purchase at a given price.
What is the primary target market?
The main group of consumers a business aims to reach with its products or services.
What does the entrepreneurial process involve?
Pursuing a new venture, including new products in existing markets or creating new organizations.
What does a new venture creator do?
Launches a new business venture or commercializes technology.
What is market intelligence?
Gathering and analyzing information about competitors, customers, and industry trends to make smarter business decisions.
What should be included in the Ownership Structure?
The legal structure of the company, ownership percentages, and details if it's a sole proprietorship.
What should be considered in the 'Place' aspect of marketing?
The best location for the business, convenience for customers, and distribution processes.
What is a business plan?
A formal document outlining the goals, strategies, and financial projections of a business.
What are some benefits of entrepreneurship?
Creates opportunity, ensures social justice, instills confidence, stimulates the economy.
What is the job of a business reporter?
To cover local business news and interview business personalities.
What does urgency mean when evaluating market problems?
Urgency means the market problem needs an immediate solution and customers care if it is not solved.
What are some common pricing strategies mentioned?
Skimming, Penetration, Value Based, Cost Plus, Cost Leadership.
What does a sales manager do?
Represents a company, manages accounts, and follows up on customer leads.
What defines a target market?
A market segment to which a particular good or service is marketed.
What is the primary focus of a pricing strategy?
To determine the most appropriate price and pricing strategies that represent good value for money.
What is a Unique Selling Proposition (USP)?
A USP describes how a product or service benefits the customer and what sets it apart from competitors.
What is the primary role of an entrepreneur?
To bring resources together in a way that creates greater value.
What does a research and development director do?
Understands business concepts and recommends courses of action based on data.
What is the purpose of the Operating Plan?
To outline the physical requirements of the business, including space, equipment, and labor.
What is the importance of market analysis in a business plan?
Market analysis demonstrates thorough understanding of the target market and demand for the product or service, ensuring business viability.
What does 'value-based pricing' mean?
Setting the price of a product or service based on how much value it provides to customers.
What are entrepreneurial competencies?
Underlying characteristics that lead to effective or superior performance in a job.
What marketing materials should be considered for a business?
Business cards, flyers, brochures, product launches, and tradeshows.
What is demographic segmentation?
Grouping customers according to relevant socio-economic variables like income, age, and gender.
What is the purpose of a business plan?
A business plan convinces readers that the business can produce enough revenue to be a satisfactory investment opportunity.
What is market intelligence?
The process of gathering information about customer demand and competitors' products in a particular market.
What are the 7Ps of Marketing?
Product, Price, Promotion, Place, People, Process, and Physical Evidence.
What should the Product section address?
The appropriateness of the product or service for the opportunity and reasons customers will buy it.
What are entrepreneurial competencies?
Skills, attitudes, and behaviors that enable individuals to identify opportunities and establish successful ventures.
What is the role of a business consultant?
To identify problems in client companies and recommend solutions.
What factors should be considered in the Production section?
Time to produce a unit, start date for production, and potential problems like rush orders.
What should you consider regarding buyers' willingness?
You should consider if buyers will pay to have the problem solved, especially if it is urgent and pervasive.
What does the term 'place' refer to in marketing?
The distribution channels and locations through which a product or service is delivered to the customer.
What is the definition of a brand strategy?
A comprehensive plan outlining how a brand will position itself in the market and build strong relationships with its target audience.
What is market needs analysis?
A quantitative and qualitative assessment of a market's ability to respond positively.
Why are people important in a business?
They are essential as they are part of the business offering, influencing customer experience.
What is meant by 'efficiency orientation' in entrepreneurship?
Characteristics of an entrepreneur that always finds ways to do things faster or with fewer resources or at a lower cost.
What should be included in the executive summary of a business plan?
It should provide an overview of the business, mission, management, product offerings, target customers, competition, and financial projections.
What is market problem?
A challenge or need in the market that is not being effectively addressed by current products or services.
What is the role of a teacher in entrepreneurship?
To inspire students to develop an entrepreneurial mindset.
What is pervasiveness in market problem evaluation?
Pervasiveness refers to whether the identified market problem applies to a significant percentage of the target market.
What is the difference between stated needs and silent needs?
Stated needs are explicit requests from the market, while silent needs are problems with undefined solutions.
What is the role of a business consultant?
To advise clients on strategies to apply in their business and how to execute them.
What does the term 'entrepreneur' derive from?
The French verb 'enterprendre', which means to undertake.