What is probability sampling?
A sampling method where every member of the population has a calculable and non-zero probability of being included in the sample.
What is a major drawback of simple random sampling?
It requires listing every item in the population and constructing a large sampling frame, leading to extensive calculations and costs.
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Probability vs. Non-probability Samples

What is probability sampling?

A sampling method where every member of the population has a calculable and non-zero probability of being included in the sample.

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Simple Random Sampling

What is a major drawback of simple random sampling?

It requires listing every item in the population and constructing a large sampling frame, leading to extensive calculations and costs.

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Probability vs. Non-probability Samples

Why is probabilistic sampling desirable in research?

It helps arrive at conclusions or make predictions affecting the population as a whole.

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Population Parameter vs. Sample Statistic

How does the quality of a sample statistic get affected?

By the way that sample observations are chosen, i.e., by the sampling method.

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Stratified Random Sampling

What is the purpose of stratified sampling?

To improve the representativeness of the sample by sampling each stratum independently.

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Probability vs. Non-probability Samples

What are the advantages of non-probability sampling methods?

Convenience and cost.

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Snowball Sampling

What is a disadvantage of Snowball Sampling?

Bias, as referrals may be similar to those initially sampled.

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Population Parameter vs. Sample Statistic

What is a sample statistic?

An estimate based on sample data of a population parameter.

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Simple Random Sampling

How can a simple random sample be drawn from a telephone directory?

By randomly generating numbers or picking them out of a box, ensuring each number has an equal chance of selection.

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Systematic Sampling

How is the skip interval (k) calculated in systematic sampling?

Skip interval (k) = Population size / Sample size.

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Population Parameter vs. Sample Statistic

What is a population parameter?

The true value of some attribute of a population.

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Systematic Sampling

What does systematic sampling involve?

The selection of every Kth element from a sampling frame, where K is the skip interval.

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Systematic Sampling

What is an example of how systematic sampling can be applied?

Selecting every Kth item in a production line to ensure quality or detect defects.

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Snowball Sampling

When is Snowball Sampling particularly useful?

When dealing with low incidence or rare populations.

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Non-Probability Samples

What is an example of non-probability sampling?

Purposive sampling, where units are selected deliberately for a specific purpose.

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Simple Random Sampling

When is simple random sampling advantageous?

When the target population size is small, homogeneous, and the sampling frame is clearly defined.

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Judgment Sampling

What is Judgment Sampling?

The selection of a unit from the population based on the judgment of an experienced researcher.

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Quota Sampling

How does a researcher determine the number of respondents in quota sampling?

The researcher specifies the number of respondents (quota) to be drawn from each category in advance.

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Multistage Cluster Sampling

What is multistage cluster sampling?

A sampling method that involves grouping the population into clusters and selecting a few clusters for study, which can be done in one or more stages.

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Simple Random Sampling

What is simple random sampling?

A sampling process where each element in the target population has an equal chance of inclusion in the sample.

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Convenience Sampling

What is a major drawback of convenience sampling?

The sample is not representative of the entire population, leading to biased findings.

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Judgment Sampling

What is a common application of Judgment Sampling in polling?

Selecting districts with voting patterns close to the overall state or country based on past trends.

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Quota Sampling

How can quota sampling ensure representation?

By segmenting the population based on characteristics like gender and filling quotas for each category.

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Population Parameter vs. Sample Statistic

What is the purpose of conducting a sample survey?

To estimate the value of a population attribute.

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Convenience Sampling

What is a typical example of convenience sampling?

A company surveying its employees to gauge acceptance of a new potato chip flavor.

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Judgment Sampling

How do companies use Judgment Sampling during test marketing?

They select certain preferred cities that they consider representative of the total population of the country.

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Quota Sampling

What is a potential issue with quota sampling?

It can be subject to interviewer bias, affecting the representativeness of the sample.

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Multistage Cluster Sampling

How does multistage cluster sampling differ from stratified sampling?

Multistage sampling selects entire clusters, while stratified sampling selects elements from within strata.

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Simple Random Sampling

What are the benefits of simple random sampling?

It is free of classification error, requires minimum advance knowledge of the population, and eliminates human bias.

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Simple Random Sampling

What is the importance of random selection in sampling?

It ensures that each member of the population has an equal chance of being included, reducing bias.

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Probability vs. Non-probability Samples

What is a characteristic of probability sampling methods?

Each population element has a known (non-zero) chance of being chosen for the sample.

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Stratified Random Sampling

Why is stratification important in sampling?

It ensures that each element in the population is assigned to a specific group, improving the representativeness of the sample.

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Non-Probability Samples

What is non-probability sampling?

A sampling method that involves the selection of units based on factors other than random chance.

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Convenience Sampling

What is convenience sampling?

A sampling method where units are selected based on their availability and accessibility to the researcher.

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Sampling Methods in Research

What are the two categories of sampling methods?

Probability samples and non-probability samples.

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Simple Random Sampling

What is the purpose of using random sampling in small populations?

To avoid the instance of a unit being sampled more than once.

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Probability vs. Non-probability Samples

What is a disadvantage of non-probability sampling methods?

They do not allow you to estimate the extent to which sample statistics are likely to differ from population parameters.

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Quota Sampling

What might happen if a researcher selects respondents based on availability in quota sampling?

The sample may reflect superficial characteristics rather than the true diversity of the population.

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Quota Sampling

What is quota sampling?

A method where the population is segmented into groups, and a specified number of respondents is drawn from each group.

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Snowball Sampling

What is Snowball Sampling?

A sampling technique that involves the selection of additional respondents through referrals.

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Snowball Sampling

What are the advantages of Snowball Sampling?

Small sample sizes and low costs.

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Stratified Random Sampling

How does the homogeneity of elements affect sample size in stratified sampling?

A smaller sample size can be drawn from homogeneous strata, while a larger sample is needed from heterogeneous strata.

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Snowball Sampling

How does SG Sports Ltd. use Snowball Sampling?

By collecting details of website visitors and asking them to refer other squash players.

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Stratified Random Sampling

What is stratified random sampling?

The process of grouping members of the population into homogeneous groups before sampling.

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Multistage Cluster Sampling

What distinguishes single-stage from two-stage cluster sampling?

In single-stage, all elements from selected clusters are studied, while in two-stage, a random selection of elements from those clusters is made.

What is an example of non probably sampling

<p>Purposive sampling, where units are selected deliberately for specific purpose</p>

Study Smarter, Not Harder
Study Smarter, Not Harder