B. The distribution channels used to reach customers
C. The place a product occupies in consumers' minds relative to competitors
D. The product's production process
E. The company's internal mission statement
Select an answer
p.3
Explanation
Positioning is how a product is defined by consumers on important attributes — the place it occupies in consumers’ minds relative to competing products.
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1 / 10
p.3
Which best describes positioning?
C
p.17
Hiring and training staff to be more friendly and competent than competitors is an example of:
C
p.18
Symbols like the McDonald’s golden arches or the Nike swoosh are examples of which type of differentiation?
D
p.22
Why do marketers often promote a single unique selling proposition (USP)?
B
p.8
Which is NOT listed as an important buying dimension used in perceptual positioning maps?
E
p.19
Which of the following is one of the winning value propositions shown on the slides?
B
p.13
Which best describes horizontal product differentiation?
B
p.15
Which is TRUE about vertical product differentiation?
B
p.16
Firms practicing channel differentiation can gain a competitive advantage through:
B
p.26
What is the correct order of steps in STP as shown on the slides?
