L1_Introduction to Marketing

It involves large-scale selling and promotion efforts.

To create, maintain, and grow desirable exchange relationships.

An increasing trend for social and environmental responsibilities.

Choosing target markets and building profitable relationships with customers.

The more loyal the customers, the higher the customer equity.

Delivering desired satisfactions better than competitors.

Customers who are both profitable and loyal.

Rapid globalization.

A strategy that fosters direct and continuous customer involvement in shaping brand conversations, experiences, and community.

It differentiates one brand from its competitors.

Every company, large or small.

By delivering superior customer value and satisfaction.

Introduced new products with 100% organic dairy.

Make purchases.

The needs and wants of target markets.

Capture value from customers in return.

A combination of products, services, information, or experiences offered to a market to satisfy a need or want.

Consumers are playing an increasing role in shaping brand experiences.

Delivering value to customers to maintain or improve the consumer’s and society’s well-being.

The process of creating, communicating, delivering, and exchanging offerings that have value for customers.

The total combined customer lifetime values.

Colleges, museums, and hospitals.

Environmental, Social, and Governance.

It focuses on meeting the needs and wants of customers.

By providing exceptional products and services that meet customer needs.

The total worth of a customer to a business over the entirety of their relationship.

The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

Human needs shaped by culture and individual personality.

Human wants that are backed by buying power.

By using various digital tools to reach consumers on their devices.

Understand the marketplace and customer needs.

Stopped sourcing ingredients with chemically dried crops.

A desire for a specific item or service that is not essential for survival, such as luxury goods.

Construct an integrated marketing program.

Due to rising consumer awareness and demand for responsible business practices.

A series of steps that include understanding customer needs, designing a marketing strategy, and implementing marketing programs.

Offering products of the best quality, performance, and features.

There is a link between ESG performance and long-term business success.

To jointly bring greater value to customers.

The activities that communicate the product's value to customers.

Aggressive selling and promotion to drive sales.

Brand exchanges created by consumers themselves.

Balancing company profits, consumer wants, and society’s interests.

Customers with low profitability and little loyalty.

Potentially profitable but not loyal customers.

What customers will we serve (target market)?

Engage customers and build relationships.

Efficiency in production and widespread distribution.

The value of the entire stream of purchases that a customer would make over a lifetime of patronage.

It allows customers to actively participate in shaping their experiences and the brand's community.

Green marketing.

To engage customers and build relationships.

By aligning marketing messages with sustainable practices and social responsibility.

To obtain information.

Understanding customer needs and preferences.

To ensure long-term profitability and sustainability for the business.

Knowing the needs and wants of target markets.

The long-term interests of society and ethical considerations.

The set of benefits or values a company promises to deliver to satisfy customer needs.

To generate diverse ideas and refine definitions collaboratively.

Websites, social media, mobile ads and apps, online videos, email, and blogs.

Offering products that are highly affordable.

Design a customer value-driven marketing strategy.

Social, which considers factors like employee welfare and community engagement.

The goods or services offered to meet customer needs.

The amount charged for the product or service.

Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return.

Expanding internationally.

It shapes consumer behavior and brand perception.

Sustainable marketing practices.

A strategy for managing a company's interactions with current and potential customers.

Continuous product improvements.

A comprehensive plan that communicates and delivers intended value.

A firm’s performance.

A strategy for managing a company's interactions with current and potential customers.

Rapid technological advancements and shifts in consumer behavior.

Environmental, Social, and Governance.

Actual and potential buyers.

Friendliness, cleanliness, consistency, and convenience.

Growth of not-for-profit marketing.

Suppliers, channel members, and other partners.

Highly loyal customers but not very profitable.

By recognizing something necessary for basic functioning or well-being.

By recognizing a desire for something that enhances life but is not essential.

The distribution channels used to deliver the product to customers.

Creating value and building relationships through exchanges.

Engaging consumers anywhere, anytime via digital devices.

Growing consumer demand for sustainable and socially responsible products.

A basic requirement essential for survival, such as food, water, and shelter.

Technological advancements, changing consumer behaviors, and new market trends.

Marketing opportunities and brand differentiation.

By incorporating ESG factors into decision-making processes.

Product development, packaging, and supply chain management.

Through marketing channels like advertising and social media.

Higher customer satisfaction leads to repeat purchases and brand loyalty, enhancing value capture.

The act of obtaining a desired object from someone by offering something in return.

Focusing only on existing wants and losing sight of underlying consumer needs.

To build and maintain profitable customer relationships.

To maintain or improve the well-being of consumers and society.

People searching for products in the market.

Product, Price, Promotion, Place.

Improving production and distribution efficiency.

The company’s leadership, ethics, and transparency.

States of felt deprivation.

Tracking down prospects and selling product benefits.

Offering accessibility, innovation, customization, and brand status.

By enhancing the customer experience while drinking coffee.

Other departments of the company.

The process of creating, communicating, delivering, and exchanging offerings that have value for customers.

Environmental, focusing on a company’s impact on the environment.

By aiding in fundraising and recruiting members.

How can we best serve these customers (value proposition)?

Yes, if it becomes essential for survival or well-being in a specific context.

It helps businesses assess the value of their customer base and make informed marketing decisions.

To create value for customers and build strong relationships.

Focusing on product quality and innovation.

Understanding and meeting customer needs and wants.