Week2 Social Media_ A Critical Introduction

Dialectical reason.

The study of the social relations, particularly the power relations, that mutually constitute the production, distribution, and consumption of resources, including communication resources.

It analyzes the interplay between the symbolic and economic dimensions of public communications and how meaning is shaped by social relations.

It rejects the idea that academia and science can be value-free, arguing that political worldviews shape all thought and theories.

Holism, historicity, realist and materialist epistemology, moral and philosophical foundations, and a focus on cultural distribution and control of communications.

Culture is largely connected to the commodity form, with cultural commodities bought by consumers.

Materiality, monopoly capitalism, audience commodification and advertising, media communication as part of the base of capitalism, labour power, critique of technological determinism, consciousness, arts and learning.

Produsage, which combines production and use, leading to a participatory culture.

As a culture where fans and consumers actively participate in the creation and circulation of new content.

As media where consumers actively spread content, becoming grassroots advocates for meaningful materials.

It analyzes capital accumulation, surplus value exploitation, and commodification.

They aimed to explain why the revolutionary German working class followed Hitler, analyzing authoritarian personality and media propaganda.

It is committed to moral philosophy and social praxis, caring about the public good and issues of justice and equity.

The predominant forms of capital accumulation, class relations, and modes of surplus value exploitation.

The media are organizations that produce and distribute commodities and have an ideological dimension by disseminating ideas about economic and political structures.

They argue that social media lead to a new economic democracy where everyone has a lead role.

It implies that humans have the right to be part of decisions and to govern structures that affect them.

It is a political science term that may not fully capture the complexities of participation in media.

They make humans instruments for economic profit accumulation.

To make humans conscious of the problems they face in society and the causes of these problems.

The maximization of human capacities to develop well-rounded individuals.

Whether they can ever be responsible given their need to reduce costs to increase profits.

Grounded in profit logic, commodity logic, targeted advertising, and exploited labor.

More nearly equal access to capital and the means of labor.

It emphasizes falsifiability, scientific inquiry, and the importance of open debate.

The political, political economic, and cultural dimensions of participatory democracy.

It emphasizes the analysis of capitalism, including the development of production forces, commodification, surplus value, social class divisions, and oppositional movements.

The rise of fascism in Germany and the strong consumer culture in North America.

It suggests that in capitalism, freedom of action is replaced by instrumental decision-making by capital and the state.

It critiques ideologies that present historical and changeable aspects of human existence as eternal and unchangeable.

All forms of domination are connected to forms of exploitation.

By suggesting that alternatives to dominant platforms like Facebook are possible and that social relationships can be changed.

Audiences actively shape media flows, making culture more participatory.

How resources are produced, distributed, consumed, and the power relations shaping these resources.

Membership, production, collaboration, and sharing.

Critical thinking.

Frankfurt School Critical Theory and the Critical Political Economy of Media/Communication.

It focuses on human happiness and critiques domination and exploitation.

Communicative rationality.

Fetish thinking.

As estrangement from one's labor and its products.

They are complementary approaches, with the Frankfurt School focusing more on ideology critique.

Social media result in 'the wiring of humanity' and allow us to treat free time as a shared global resource.

They argue that capitalism will greatly shape the creation and circulation of most media texts for the foreseeable future.

To outsource design work to consumers and ideologically bind their emotions to the brand for profit.

A self-understanding of the age concerning its struggle and wishes.

The power relations that govern the production, distribution, and use of information on platforms like Facebook.

The globalization of capitalism, its new global crisis, and the role of knowledge and communication in capitalism.

The status of consumers of advertisements and commodities.

Low barriers to expression, support for sharing, informal mentorship, belief in contributions, and social connection among members.

The forgotten theory of communication in the German world.

It refers to a relation between people taking on the character of a thing, acquiring 'phantom objectivity' that conceals its fundamental nature.

'If it doesn’t spread, it’s dead.'

He argues that the Web has increasingly become a site of consumer participation.

Media activism, media and social movements, commodification of media content, capital accumulation models, and the public sphere.

A good exchanged with other goods in a certain quantitative relationship.

To present capitalism as the best or only possible system and maintain a hegemonic message.

The tradition that goes back to Hegel and Marx.

The aspect of struggles.

Rights are universal and not particularistic; if they apply only to some, they are not true rights.

Crawford Macpherson (1973) and Carole Pateman (1970).

They are manifestations of a gift economy that empower consumers.

Critique and analysis of communication, culture, information, and media in capitalism, including capital accumulation, class relations, domination, and ideology.

His formulations like 'corporate responsibility' and 'greater diversity of opinion' are considered vague.

Struggles and political practice.

To instill belief in the system of capital and commodities into human subjectivity.

To enable critical insights into the potentials and limits of social media for struggles for a just society.

1. Capital accumulation in the media industry. 2. Advertising, public relations, and sales promotion for other industries. 3. Legitimization of domination and ideological manipulation. 4. [Missing content].

An article by Staughton Lynd (1965) describing the grassroots organization model of the Students for a Democratic Society (SDS).

That everything in society is social and can be changed by humans.

It emerges when participants pool resources and combine skills in participatory culture.

It sells data about uploaded information and user behavior to other companies.

To establish a democratic socialist society based on communication commons and commonly-owned means of production.

Society as a terrain of domination and resistance, critiquing domination and media culture's role in reproducing oppression.

Herbert Marcuse, Max Horkheimer, and Theodor W. Adorno.

It is organized, controlled, and owned by companies, making it part of the culture industry.

The existence of social media refers to the actual platforms and technologies that enable online interaction, such as Facebook, Twitter, and Instagram.

The relationship between Political Economy and Cultural Studies, including class, gender, race, and ethics.

It cannot be truly participatory as it exploits and commodifies users.

Potentialities that have emerged within the maturing historical situation.

Full participation can be achieved without ownership involvement.

As a form of interaction that can propagate ideology to dominated groups.

Man’s emancipation from slavery and the happiness of all individuals.

The alienation of labor.

It was a debate about what it means to be critical, primarily involving Theodor W. Adorno and Karl Popper.

The essence refers to the fundamental nature or intrinsic qualities of a thing, as opposed to its superficial attributes. Examples include the essence of love being connection and care, while the essence of a tree is its ability to provide oxygen and habitat.

They point towards another historical structure present as a tendency in the given reality.

Competition tends to turn into monopolies and capital concentration.

The essence of social media is its role in facilitating communication and connection among individuals.

It serves as the material foundation of participatory democracy.

Yes, the essence is about the underlying purpose of social media (communication and connection), while existence pertains to the tangible platforms and their functionalities.

An ideology that undermines genuine participatory practices.

Basic assumptions include the idea that social media shapes and is shaped by societal interactions, reflecting contradictions in communication and power dynamics.

The concept of ideology, arguing that religion is the 'opium of the people'.

It provides new sources for understanding the foundations of historical materialism.

Expansion of potential markets and intensification of consumer loyalty.

Some users have more visibility and power than others, such as major news outlets compared to individual bloggers.

It originated in the struggle of oppressed groups for better living conditions.

It is not a necessity, but a historical consequence of the commercial organization of the Internet.

Equal power relations in decision-making processes.

Marx’s critique of the political economy.

It helps bridge gaps between various dichotomies in the field.

Media ownership.

Involvement of individuals in the decision-making processes that affect them.

Where have social media merged with ideologies, and what claims are they making?

The mystical consciousness that is unclear about itself.

Extractive power, which limits the development of human capacities.

The assumptions include a focus on culture, society, and the critique of capitalism.

They do not immediately appear as they are in reality, but in masked, perverted form.

The establishment of a truly participatory Internet.

The transformation of society to create a 'society without injustice.'

Dialectical philosophy is a method of argument that emphasizes the contradiction and development of ideas through dialogue and opposing forces. An example is the thesis-antithesis-synthesis model.

Works by Karl Marx, Herbert Marcuse, Max Horkheimer, Theodor W. Adorno, and a debate between Adorno and Karl Popper.

A societal structure where all humans can live a good life, free from alienation.

Theodor W. Adorno and Karl Popper, with contributions from Jürgen Habermas and others.

Essence refers to the inherent qualities or nature of something, while existence refers to its actual presence or manifestation in the world. For example, the essence of justice is fairness, while its existence can be seen in legal systems.

Large companies like Facebook and Google.

Analysis and critique of capitalism, critique of liberal ideology, and transformative practice.

Expressions, engagement, creation, sharing, experience, contributions, and feelings.

Co-decision-making in media technology, content, people, and organizations.

They disagree on the roles of class, production, consumption, and the impact of cultural studies on media analysis.

By creating a list of topics of discussion and contrasting Garnham’s arguments with Grossberg’s opposing views.

It is relative and not every member can fully participate.

A map of the landscape of Political Economy research in Media and Communication Studies.

By analyzing capitalism, labor, and alienation in the context of social media's impact on society.

Instrumental action and communicative action.

It is a framework that uses Hegel's dialectical method to analyze social structures and changes, focusing on contradictions within society that drive development.

Their differing positions highlight the complexities of analyzing media in relation to social structures and cultural contexts.

Horkheimer's notion is broader and emphasizes the critique of exploitation and domination.