100-101 Digital Marketing Associate Study Guide 2022 (1)

By advertising, which appears with a Sponsored label.

Six ad objectives.

It focuses on optimizing Meta solutions for digital marketing.

The product landing page didn’t clearly reflect the product promoted in the ad.

Facebook, Messenger, Instagram, and WhatsApp.

Create a campaign with the sales objective.

To build brands online and engage with Page followers.

Women ages 18–35 in London who like vegan shoes.

Estimated daily results.

To reach people who are similar to your current customers.

3 billion.

Yes, you can promote an existing post or Story and turn it into an ad.

The objective of the ad, the target audience, and the creative elements that will captivate them.

Advantage campaign budget.

To generate interest in a business’s products or services.

The mobile experience.

An ad created from existing posts on a Facebook Page or Instagram.

To protect user information and maintain trust between users and advertisers.

A fullscreen, post-click experience that opens after someone taps your ad on a mobile device.

Sponsored.

Ads must not discriminate or encourage discrimination based on attributes like race, ethnicity, or gender identity.

To ensure ads are safe, respectful, and compliant with legal standards.

Location, Age, Gender.

To enhance account security by requiring a second form of verification.

Facebook ads can reach people who don’t follow your Page already.

Ads Manager.

They provide the ad delivery systems with increased flexibility to find the best results.

Privacy Checkup.

People who have similar characteristics to an existing audience.

Misleading content, hate speech, and illegal products.

They help in planning and executing campaigns to achieve specific goals.

Facebook, Instagram, Messenger, and WhatsApp.

Creates a direct connection between marketing data and systems to optimize ad targeting and measure results.

Based on the campaign objective selected.

To send and receive direct messages with customers.

Defining clear campaign objectives.

Contacting customers via texts, voice messages, and video calls.

Because many people watch videos with the sound off, so using text, graphics, and captions is essential.

By showing how it can be used in a clear and consistent manner.

To enhance the effectiveness of digital marketing strategies on Meta platforms.

A logged action that people take on your website, app, or offline, usually for capturing and measuring ad performance.

By using data hashing to transform personal information into randomized code.

By creating Facebook Pages, sharing posts, and using Meta Business Suite.

Custom.

They should be visually appealing and relevant to the target audience.

By identifying trends and areas for improvement.

By making connections, accomplishing goals, and telling their stories.

To share information about yourself, such as interests, photos, and videos.

Rich media such as GIFs, images, and videos.

Advantage+ placements.

To get people to think about a business’s offerings and seek more information.

Business name, category, profile picture, cover photo, and description.

To ensure compliance and avoid ad disapproval or account suspension.

At the ad set level.

Increasing brand awareness or driving website traffic.

They typically generate the most efficient use of budget and help control costs.

To target specific audiences effectively.

Awareness, Traffic, Engagement, App promotions, Leads, and Sales.

To reach and engage with a wide audience effectively.

Key Performance Indicator, a measurement to evaluate the success of a campaign or ad.

Meta Ads Manager and audience insights.

They can capture attention and encourage interaction with the ad.

Your overall marketing goals and the expected return on investment.

A fullscreen, post-click experience that brings your business to life on mobile.

To ensure that the report aligns with business goals and KPIs.

To measure the effectiveness and ROI of your campaigns.

Ads that combine multiple images, text, and sound to get people’s attention and tell a story.

Bids to minimize cost per result while maintaining your budget.

It ensures that ads reach the most relevant users, improving engagement and conversion rates.

Each subgroup is served a campaign, ad set, or ad that differs by only one variable.

Insights about how people are interacting with posts, Stories, and ads.

To define the demographics, interests, and behaviors of the people who see your ads.

An audience that enables you to reconnect with people who have already shown interest in your business.

Sponsored.

To maximize performance for campaign targeting, optimization, and measurement across Meta technologies.

It should be compatible with the ad objective.

Awareness, Consideration, and Conversion.

Two-factor authentication and login alerts.

Boost a post or create an ad using the Promote button.

A low ad set budget.

Meta Business Suite or Meta Creator Studio.

Understanding your target audience and their preferences.

It decreases cost per action.

Google Analytics, Meta Ads Manager, and other analytics platforms.

A small piece of code that you add to your website that enables you to access our most effective advertising features.

Brand awareness.

A Facebook profile.

It allows advertisers to create, manage, and analyze their ad campaigns.

Campaign, Ad set, Ad.

To get more video views, post engagement, Page likes, or event responses.

Ad quality diagnostics.

Placement, audience, optimization and delivery, budget, and scheduling.

Formats and creative.

Images, video, thumbnail, text, targeting, positioning, and landing page content against Meta Advertising Policy.

It allows you to set one overarching budget instead of individual ad set budgets, optimizing spending on better-performing ad sets.

Via desktop and mobile app.

A network of mobile app publishers approved by Meta to show ads in their apps.

An option that allows Meta technologies to automatically deliver your ad on the most effective platform.

The cost for each person who views your ad.

Ads must not promote tobacco products, weapons, ammunition, explosives, or adult content.

Meta Certified Digital Marketing Associate.

Facebook Feed, Instagram Feed, Facebook Marketplace, Facebook Video Feeds, Facebook Right Column, Instagram Explore, Instagram Shop, Messenger Inbox Stories, Facebook Stories, Messenger Stories, Instagram Stories, Instagram Reels, Facebook Reels, Facebook In-Stream Videos, Facebook Search Results, Messenger Sponsored Messages, Facebook Instant Articles, Audience Network.

You can set a daily budget or a lifetime budget.

It can lead to low reach for your ads.

By learning what worked well and what can be improved.

Facebook, Messenger, Instagram, and WhatsApp.

To validate foundational knowledge in digital marketing and Meta's advertising tools.

Campaign, ad set, and ad.

Create automated away messages, instant replies, and greetings.

The process of defining an audience for your ads.

To optimize advertising spend through measurement of customer actions on business websites.

The stage of campaign creation where you build individual ads.

A group of ads that share the same daily or lifetime budget, schedule, bid type, bid information, and targeting information.

The amount you're willing to spend over the entire duration of an ad set or campaign.

By viewing results at an account level and applying breakdowns to see relevant metrics.

Meta technologies that enhance digital marketing strategies.

Promotional content that displays multiple images or videos that scroll from left to right.

They must clearly reflect the product or service promoted in the ad.

It provides better data control and supports advertisers’ efforts to respect people’s privacy.

You’re charged for every 1,000 impressions received, known as cost per 1,000 impressions (CPM).

Cost per action.

Location, age, and gender.

Align your business goal to your ad objective.

The needs, characteristics, and motivations of your business’ ideal audience.

More messages, engagement, leads, or calls, and reaching new potential followers.

To create new ads from a Facebook Page without using existing posts.

It increases the relevance of ads and improves conversion rates.

By using aggregated data and providing users with control over their privacy settings.

Download the app, create an account, and set up a business profile.

Ads that show up to 10 images and videos within a single ad, each with its own URL.

What your ad looks like.

A photo and video sharing app.

Digital storefronts that allow businesses to sell products.

Advantage campaign budget and Advantage+ placements.

Standard events and custom events.

The process of declaring the maximum price you’re willing to pay for a click, impression, or conversion.

To help plan social media posts by organizing what, when, and where to share content.

An ad or series of ads built around a single theme or set of attributes and delivered to a specific audience.

The stage of campaign creation where you build an ad or series of ads around a single theme or set of characteristics.

Permission from a Facebook Page or Instagram Business Account.

Connect a partner platform to install the Meta Pixel without editing the website code.

To set an individual budget per ad set for more control over budget allocation.

Selling illegal products, non-functional landing pages, and content asserting personal attributes.

Yes, they can reach new people likely to be interested in the Page or business.

Finding the best results and generating the most efficient use of budget.

Your business goal to select the most relevant ad objective.

App promotions.

Demographics, interests, behaviors, and location.

To analyze performance and make data-driven decisions.

Meta reviews ads to ensure they adhere to advertising policies.

Ad set level.

To share what matters to them and discover what’s going on in the world.

By using custom audiences and lookalike audiences.

It helps to create an emotional connection with the audience.

Estimated audience size and estimated daily results.

Automatically inform customers when a business is unavailable and when to expect a response.

Connect with customers and share updates about products and services.

Create, schedule, and manage them across your Facebook Page and Instagram account.

How the ad budget is being spent.

Managing ad campaigns across Facebook, Messenger, Instagram, WhatsApp, and more.

The estimated total spent on a campaign.

It determines how Meta decides to deliver your ads.

An interface where you can view, make changes, and access performance reports for all your campaigns, ad sets, and ads.

Campaign, ad set, and ads.

To ensure consistency and relevance for users who click on the ad.

CRM data, lower funnel events, and multi-site conversion paths.

A tool, connection, or piece of code that collects information for measurement and analysis, such as the Meta Pixel or Facebook SDK.

To reach customers who are already engaged with your business.

Privacy Checkup.

Your budget, placement, and schedule.

To improve results, measure results more accurately, and build new audiences for targeted ads.

Impressions, clicks, conversions, and return on ad spend (ROAS).

A group of people who are similar to an existing audience, allowing you to direct your ad to people who 'look like' your established customers.

By hosting events or creating and joining groups.

Greeting messages.

Optimize ads.

Actions that happen on your website, such as making a purchase or adding an item to a cart.

A controlled experiment comparing multiple ad sets to see which performs the best, also known as 'split testing.'

Traffic.

Access to insights, performance tracking, professional tools, and educational information.

Buying type and objective.

To encourage people to take a specific action, such as making a purchase.

Total amount spent divided by the number of results.

Create, manage, and edit settings like audience, budget, and placements.

The goal an advertiser selects that reflects what they want to achieve with their marketing effort.

Demographic data about your audience and how people are responding to your posts.

New audience.

Different metrics and results at the campaign, ad set, and ad level according to ad objectives and business goals.

A campaign with the sales objective.

To grow and reach new people who haven’t engaged with your business.

To engage audiences and convey messages effectively.

The screen might not reflect the most current experience and is for illustration purposes only.

By promoting an Instagram post.

Ads Manager.

A default targeting option that allows you to direct your ads to people based on demographics, location, interests, and behaviors.

Across Facebook, Messenger, Instagram, and Audience Network.

Extend ad campaigns to a network of third-party apps.

A location where you can show an ad on a website or app, such as Feed, Instagram Stories, or Messenger Inbox.

Audience targeting, campaign objectives, and performance metrics.

Active and inactive campaigns, and their performance.

A method to compare two versions of an ad to determine which performs better.

Ad creative, audience, placement, product sets, and ad delivery.

It splits the budget equally and randomly divides exposure between each version.

For legal purposes and to comply with advertising restrictions in your region.

By selecting 'Create new audience' and choosing 'Custom Audience' from the dropdown menu.

A report created and managed in Ads Manager that indicates the performance of a set of ads.

They enable you to pair images and videos together to increase awareness and sales.

Estimated audience size and estimated daily results tools.

Because it is less susceptible to issues like browser crashes and connectivity problems.

The average cost you’ve paid for 1,000 impressions of your ad.

Women ages 18–35 in London who like vegan shoes.

Advertisers must have explicit consent from users.

Campaign variables such as creative, audience, placement, product sets, and delivery optimization.

Artists, public figures, businesses, brands, organizations, and nonprofits.

Like a post.

It creates a new Ads Manager account.

A clear call-to-action and a narrative that tells your business story.

By using the WhatsApp Business app and Messenger.

Unique URLs that open a Messenger conversation with your business when followed or scanned.

The needs, characteristics, and motivations of the business' ideal audience.

An ad format that pairs images and videos together.

It helps people recognize your business across different platforms.

It should always be less than the budget.

Actions recognized and supported by Meta technologies across ad products, like 'Add to cart' or 'Purchase'.

At the ad set level.

A direct channel to gather customer activity in a way that supports data sharing choices on Meta technologies.

What your ad looks like, including the design of the text and creative.

Custom Audience type.

How close a business is to reaching its advertising goals.

Meta Ads Manager, Meta Business Suite, or Meta Creator Studio.

A Facebook Page.

Get attention quickly by featuring the product or message within the first three seconds.

Develop advertising campaigns aligned with their business goals.

By responding to all messages in one place.

To increase brand awareness, generate leads, and facilitate customer conversations.

Reach is the number of people who saw the ads at least once, while impressions measure how often the ads were on screen.

The stage of campaign creation where you build groups of ads.

Metrics and goals set prior to the campaign launch with the campaign result and cost metrics.

Events that track any website action not covered by standard events, such as newsletter registration.

A setting that enables Meta technologies to distribute your spend across the ad sets in your campaign for the best overall performance.

Instagram Business or creator account.

A group of people created through a Meta advertising feature that lets you find your existing audiences among Meta users.

To maximize the data shared with Meta technologies for a more reliable data connection.

Grow and promote their business, stay connected to customers, tell their stories, and share updates.

All connected accounts across Facebook and Instagram in one place.

It helps assess the effectiveness of campaigns and optimize strategies.

Using Facebook website plugins, M.me links, and ads that click to Messenger.

Single or multiple photos and videos.

A small piece of code added to a business’ website to improve results, measure results accurately, and build new audiences.

Creating multi-clip videos up to 60 seconds long with music and effects.

Connect and share customer data to target, optimize, and measure Facebook and Instagram ad campaigns.

Most ads are reviewed within 24 hours, but it may take longer.

By boosting a Page post, promoting an Instagram post, or creating an ad from the promote button on your Page.

Copy and paste the base code into your website code.

Race, ethnicity, religion, beliefs, age, sexual orientation, gender identity, disability, health, financial status, voting status, union membership, criminal record, or name.

Ad set level.

Like a post.

Whether your audience size is too broad, too narrow, or just right.

Currency, time zone, spend limit, and form of payment.

It helps to reach your target audience and maximize your budget.

The layout of an ad that determines how it will look and how many images or videos it will contain.

App promotion.

To help businesses reach new customers.

To prepare individuals for the Meta Certified Digital Marketing Associate certification.

Meta technologies’ ability to explore opportunities across the lifetime of a campaign.

Individuals seeking to improve their digital marketing skills and gain certification.

Data for 100 or more people.

Cost per click.

App promotions.

Instagram Shopping, message organization, and advertising options.

Organize information by ad set and narrow the list to a specific campaign.

By adding hashtags, location tags, or mentions.

Inbox, Messenger, automated responses, and greetings.

Content that disappears after 24 hours.

Sales.

To broadcast long-form content in an immersive format.

The system may review the ad again after it goes live.

Illegal products or services.

Select 'Create new,' then choose 'Lookalike Audience' from the dropdown menu.

The maximum amount you’re willing to spend on each ad set in a campaign.

How many people an ad campaign has reached and the results it achieved.

By using the Meta Pixel to monitor metrics relevant to their business goals.

Performance results, including cost per results, impressions, and spend.

A group that shares similar characteristics with an existing audience, allowing you to reach new people likely to respond to your ads.

Understanding the value of Meta technologies in digital marketing.

Performance of paid activity and engagement of specific posts, Stories, videos, Reels, and Live videos.

The cost for each time an ad is clicked.

A logged action specified by you based on a specific action you want people to take on your website or app.

Who can see what you share, how to keep your account secure, how people can find you on Facebook, and your data settings.

The cost to you each time an action is taken because of an ad, also known as cost per acquisition.

To create and manage multiple ads at once, including editing settings like audience, budget, and placements.

They may have similar characteristics and interests.