Bubna-LiticRammelt-2011-CaseStudyShell

Between 40 and 50 years.

That extracting low-grade bitumen from tar sands is highly inefficient and destroys large areas of virgin forest.

Investments fell by about one-fifth in 2009 compared to the previous year.

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

An action taken primarily to improve the public image of an organization rather than to address substantive issues.

Gas and power, oil products, and chemicals.

Over $458 billion.

To balance profitability with environmental protection and community benefits.

A business model in which companies integrate social and environmental concerns in their operations and interactions with stakeholders.

An advantage that a company has over its competitors, allowing it to generate greater sales or margins.

It serves as a reference for Shell to recognize its responsibility for human rights.

The British Shell Transport and Trading Company merged with the Royal Dutch Petroleum Company.

An international treaty aimed at reducing greenhouse gas emissions.

That it breached rules on substantiation, truthfulness, and environmental claims, particularly regarding the use of the word 'sustainable'.

Strategic planning refers to the process of defining an organization's direction and making decisions on allocating resources to pursue this direction.

Environmental scanning is the process of gathering, analyzing, and interpreting information about the external environment that can impact an organization.

It reflects Shell's commitment to renewable energy and compliance with environmental regulations.

Geopolitics refers to the influence of geographical factors on international politics and relations, particularly relevant after the breakdown of the Soviet Union.

Forecasting is the process of predicting future trends based on historical data and analysis, which helps organizations make informed decisions.

To become a world leader in the production of wind-powered energy.

A structure that outlines how an organization or sector is directed and controlled, including policies and regulations.

Rejoined the ranks of the dirtiest, most regressive corporations

'Profits & Principles - Does there have to be a choice?'

Cross-border cooperation refers to collaborative efforts between nations to address shared environmental challenges.

Giant

The obligations of a corporation to consider the environmental impacts of its operations and to act in a way that is sustainable.

Energy from sources that are naturally replenished, such as solar or wind power.

The process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Greenhouse gas emissions, which are gases that trap heat in the atmosphere and contribute to climate change.

The Chernobyl disaster highlighted acute environmental issues that Shell's scenarios paid special attention to.

Long-term strategic planning involves setting goals and defining strategies that will guide an organization over an extended period, often considering future uncertainties.

Biofuels

Carbon capture and storage projects

The practice of companies claiming to support UN values while engaging in questionable practices.

To coordinate development in the Niger Delta region.

Sudden increases in oil prices that can significantly impact the economy and the oil industry.

Shell questioned the science behind claims of human contributions to global warming.

That it was used to grow flowers, although only 0.325 percent of its emissions were utilized in this way.

By stating that new technology was reducing pollution from the project.

Other renewables

Intangibles research

$1.7 billion

Scenarios are hypothetical situations created to explore and prepare for possible future events and their implications for strategic decision-making.

The process of defining a company's direction and making decisions on allocating resources to pursue this strategy.

About 102,000 people.

Energy generated from sunlight using solar panels.

Corporate governance refers to the systems, principles, and processes by which a company is directed and controlled, ensuring accountability and transparency.

The practice of promoting an organization's products or policies as environmentally friendly when they are not.

Business practices that consider the social, environmental, and economic impacts of a company's operations.

Actions by corporations that infringe upon the basic rights and freedoms of individuals, often leading to public backlash and legal consequences.

The disclosure of a company's environmental performance and impacts, often included in sustainability reports.

Industrial pollution refers to the contamination of the environment resulting from industrial activities.

The selection and timeframe of the studies verifying the success of these projects.

A complaint regarding an advertisement that misleadingly claimed Shell used its waste carbon dioxide to grow flowers.

The point at which the rate of extraction exceeds the discovery of new supplies.

An award given to companies for misleading claims about their environmental practices.

That oil sands only produce 15 percent more CO2 than classic crude oil production.

Greenhouse Gas.

Business arrangements in which two or more parties agree to pool their resources for a specific task.

A narrative that suggests that environmental sustainability and business profitability can coexist and benefit each other.

Wind, solar, and hydrogen energy

Self-regulation refers to businesses managing their environmental impact through their own policies rather than external regulations.

The practice of being open and honest about company operations and decisions, particularly regarding financial and non-financial information.

The Brent Spar incident involved a controversial oil platform disposal that led to consumer boycotts against Shell in Europe.

Market competition refers to the rivalry among businesses to attract customers and gain market share, influencing pricing, quality, and innovation.

Individuals or groups that have an interest in the decisions and activities of a company, including employees, customers, suppliers, and the community.

Radical change refers to significant transformations in a company's operations, strategies, or business models to adapt to new challenges or opportunities.

The public image of an organization that distorts or exaggerates its actual practices.

The return of peace after the Second World War.

Natural gas

A global trend in the energy sector.

58,000 service stations.

A no-growth scenario represents a recessional future.

Social investment programmes

Organizations that monitor the activities of corporations and governments to ensure accountability and transparency.

The practice of companies misleadingly promoting their products as environmentally friendly.

To partner with Shell in addressing environmental issues and promoting sustainability.

Public pressure refers to the influence exerted by society, consumers, and stakeholders on companies to act responsibly and address environmental and social issues.

That 70 percent of its investments are classified as sustainable.

Its concern with the impact of its operations on society.

Energy security implies the availability of reliable and affordable energy sources for a nation.

A type of solar technology that uses a thin layer of photovoltaic material to generate electricity.

A system of rules and regulations that govern the behavior of individuals and organizations within a specific sector.

Sustainable development refers to meeting the needs of the present without compromising the ability of future generations to meet their own needs.

$68.9 million.

Alternative energies refer to energy sources that are not based on fossil fuels, such as solar, wind, and hydrogen.

Sustainable development implies meeting the needs of the present without compromising the ability of future generations to meet their own needs, balancing economic, social, and environmental factors.